The mission of Reet Aus is to minimise the ecological footprint of one of the world's most contaminating businesses – the fashion industry. They do it by industrial upcycling. This not-wasteful way of production is based on a scientific methodology called UPMADE® that has been developed by the designer and founder PhD Reet Aus in cooperation with Stockholm Environment Institute Tallinn Center.
The Italian company CIA has found that the most appropriate way to reuse coffee husks is as a fertiliser and soil conditioner by composting them in organic farms.
