Atelier Riforma started as a social economy startup with a pioneer marketplace for upcycled garments. Realising that the sorting and cataloguing of textile waste were too labour-intensive for industry standards, founders came up with the idea of developing an AI-based automated solution - called Re4circular - to create a digitized and truly efficient post-consumer clothing supply chain.

The mission of Reet Aus is to minimise the ecological footprint of one of the world's most contaminating businesses – the fashion industry. They do it by industrial upcycling. This not-wasteful way of production is based on a scientific methodology called UPMADE® that has been developed by the designer and founder PhD Reet Aus in cooperation with Stockholm Environment Institute Tallinn Center.