Clothes rental - helping to reduce textile waste, greenhouse gas emissions and water footprint

Tale Me clothes renting
Type of organisation or company
Brussels, Paris
Language for original content
Submitted by
EASME (after approval by the business owner)
Start/End date
Type of funding
Anna Balez

Tale Me is the first European dressing room to rent clothing for maternity (pregnancy and breastfeeding) and babies/children from 0 to 6 years old. Two periods of life during which clothes are worn for a very short time. Rather than buying, accumulating, or throwing away, Tale Me offers the opportunity to rent clothes. This is a new way of consumption in an ethical and sustainable way as well as being fashionable and trendy.

Main results
  • Eco-friendly clothes have been produced and long-term partnership has been forged between Tale Me and a local working sewer for the repair work;
  • A logistical centre has been opened in Brussels, where all packages leave to European countries;
  • The number of the costumers increases continuously and the customers profile is evolving very fast;
  • A website has been created, where online offers are published and orders can be taken;
  • By gaining an increasing  number of customers, the rental, repair and return of clothes business will continue after the closure of the project;
  • Tale Me founder, Anna Balez, was rewarded the second prize of the "L'entrepreneur le plus audacieux 2017" competition.