Taking advantage of the eternal recyclability of Gypsum, Saint-Gobain's gypsum subsidiary already launched a voluntary and ambitious policy in 2000 to encourage the recycling of pre- and post-consumer gypsum waste. Its first national gypsum recycling service was launched almost 20 years ago in the UK.

Enhancing the access to natural resources by developing outstanding construction & demolition waste management aims at diverting such waste from landfill by applying the waste hierarchy methodology. External gypsum pre- and/or post-consumer waste for the plasterboard process is now available in 15 countries through the Saint-Gobain network and the gypsum recycling service is to be launched in 5 additional countries by 2021. Various waste collecting, sorting and reprocessing organizations exist and collaborate additionally with Saint-Gobain depending on the local situation.

10 years of experience with Placo Recycling® is an example from France, where this service has expanded from being just for construction site contractors to also targetting distributors and craftsmen.