The need for the Junker App stems from two fundamental issues: the EU Strategy for a Circular Economy, on the one hand, aimed at transforming Europe's economy in a more sustainable one, and the high complexity of waste management, on the other hand. Uncertainties about the composition of products turn out to be time-consuming and annoying for people used to move and think so fast nowadays.
Therefore, the Junker App has been conceived to offer a viable solution to overcome these and other problems arising from waste management. It relies also upon the active involvement of the users themselves, whose contribution is yet another smart way to deliver significant results towards effective recycling of waste.
Using the App, users will be able to know the composing materials of the product to be cast away, the right bin, the door-to-door collection calendars and much more.
The app is available throughout the country, in four languages, so that even tourists can take benefit of it. Users just need to change their location in order to have updated information in each new town.
The idea of the app came up in 2014, from a group of Italian engineers and computer scientists, during their travels within Italy and the EU. Willing to recycle products in a proper way, they noticed that complying with locally applicable waste regulation required time and effort. They had to search for information, download always different apps and visit websites. So, they decided to develop and grow a new database, able to associate the barcode of products with their composing materials. In fact, the barcode is the only element capable of identifying a product in a unique way. The Junker app put into practice that idea and was released for the first time in March 2015.
Main activity field:
- Primarily, the Junker App is a powerful tool which helps implement EU legislation
- The Junker App successfully serves Italian municipalities, for over 5 million inhabitants, all through Italy, standardizing the way of providing information and, at the same time, respecting the differences in local services, with 1 person out of 3 using the Junker App (one download in each family), and 140 000 - the average daily active users
- Costs for recycling are thus optimized, while very high quality of data provided to citizens is maintained
- Municipalities' rate of renewal of the annual subscriptions: 100%
- Products added in database following notifications by users: 10%
- Provides its information in 10 languages (Italian, German, French, English, Spanish, Russian, Chinese, Ukrainian, Romanian, Bulgarian) to empower tourists, minor ethnic groups, immigrants at the same level of information of the nationals.
- The Junker platform has been included, along with just three other Good Practices, among the many hundreds examined in all EU countries, in the White Paper of the Good Practices for Circular Economy, presented to the European Parliament on March 23, 2018 as good practice ready for export throughout Europe.