Circular Fashion Advocacy

circular fashion advocacy
Arthur ten Wolde
Publication Date
March, 2019
Language for original content
Arthur ten Wolde

According to Ecopreneur's proposal, the recommendations for advocacy messages and actions listed in this report should be used by the EU and other key stakeholders to develop a collaborative strategy and plan up to 2030 that supports a circular fashion economy.

In addition, philanthropic funders should connect and build the advocacy capacity of non-profit organisations that support the circular economy and a circular fashion sector. This is particularly important given the strong influence of lobbyists advocating for the ‘linear’ status quo.

A key message would be to urge the EU to move first to create a circular fashion economy, because it provides a huge economic opportunity, both for Europe and for producing countries; globally, overall annual benefits are estimated by Eurochambres to amount to € 161 billion.
For the fashion industry to realise the economic, social and environmental benefits of a circular economy, immediate action and longterm commitment towards advocacy are needed.