+impact, a platform aimed at supporting Nordic start-ups with their ambitions to contribute to the United Nations’ Sustainable Development Goals (SDGs), has released a report about Nordic start-ups contributions and challenges while promoting its sustainable objectives. An evaluation of the impacts by those start-ups has led to the drafting of “10 myths about the Nordic impact space”, which explores to what extent common perceptions about the Nordic entrepreneurial space are valid or not. In conclusion, the report states an early adoption of the green agenda, balanced welfare societies and thriving start-ups ecosystems as good factors towards a privileged position of the Nordic start-ups on their contributions to promoting the SDGs.