The Nordic working group on Circular Economy and Nordic Swan Ecolabel have investigated the potential for developing ecolabels for the growing sharing economy. Their findings are set out in a Study into the Potential Framework for Ecolabelling of Sharing Based Services in a Circular Economy Perspective.

The study examines sharing economy sectors and gives some recommendations:

• a screening model has been developed which indicates which market/business models ecolabels should focus on in future;
• ecolabels should adopt a medium broad definition of the sharing economy, divided into its three main groups: gig, peer-to-peer and access economy;
• ecolabels should focus on the transport sector and the entertainment business.