Plateforme des acteurs européens de l'économie circulaire

The circular economy offers a new way of looking at the relationships between markets, customers and our use of resources. It uses innovative new business models and designs, disruptive technologies and reverse logistics to transform the current ‘take, make, dispose’ economic model. Circular initiatives work to three principles of designing out waste and pollution, keeping products and materials in use and regenerating natural systems. 

Highlighting that many retailers are already tapping into circular economy thinking, this report is the output of a Collaborative Project carried out by Arizona State University, Cranfield University, eBay, Kingfisher, PA Consulting, Philips, Stuffstr and Wrap to identify new ways of working to generate value, discover new business opportunities and reduce resource costs - strategies which fundamentally change the relationship these retailers have with customers.

Waste nationally and globally is increasingly problematic and challenging to policymakers. It is a problem that is increasing in scale and scope. It matters to all of us for a series of reasons:

• There is simply so much waste. In a country with a small land area and a large population, the sheer bulk of waste is in and of itself a problem;
• As humans congregate in cities around the world, the production of waste has become highly concentrated and that creates particular challenges for its collection and disposal:
• Much waste is harmful. The scale of that harm has become global. It harms both humans and the other species with which we share the planet. That harm comes in many forms.

The Knowledge Alliance on Product-Service Development towards Circular Economy and Sustainability in Higher Education (KATCH_e) is a 3-year EU funded project that was launched in January 2017. KATCH_e brings together 11 partners from four EU countries to address the challenge of reinforcing the skills and competences in the field of product-service development for the circular economy and sustainability in the construction and furniture sectors. It develops training materials targeting universities, researchers, practitioners and businesses for the development of sustainable product-services. The main results of KATCH_e are:

• KATCH_e Curriculum;
• KATCH_e Course with 10 Modules;
• MOOC;
• KATCH_e Tools;
• Innovative product ad product-service concepts;
• Business strategies towards circular economy;
• Didactic recommendations for learning approaches on circular economy.

The circular economy is attracting significant interest worldwide, as evidenced by the numerous government strategies, business commitments and partnerships devoted to its development. At the EU level, the Action Plan for the Circular Economy and several other policy documents have demonstrated a strong commitment to move towards a low-carbon and circular economy. While the calls for a new economic model grow louder, it is clear that the transformation of markets and industries on a large scale will not be an easy achievement. It will require well-designed and ambitious policies to foster the transition as well as new business models. Against this background, CEPS brought together executives from major multinational companies as well as representatives of business associations, non-governmental organisations and research institutes to form a Task Force charged with tackling the immense challenges associated with the circular economy. This report is the outcome of their deliberations. It analyses the key obstacles that need to be addressed, explores numerous policy areas at the EU and national level where support can act as a catalyst for market transformation, and puts forward actionable policy recommendations.