TheCircularLab: a packaging innovation laboratory
In 2017, Ecoembes launched its pioneering circular economy project in Europe, TheCircularLab, which will involve all phases of packaging from creation, via ecodesign, up to the reintroduction of our products into the consumption cycle. TheCircularLab aims to turn the La Rioja region into a great centre for experimentation by enabling innovations to be tested on a real scale.