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CIRCO Training Programme - Creating business through circular design

CIRCO - Creating business through circular design

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Arthur ten Wolde
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Pieter van Os - Program Manager CIRCO International

CIRCO is a programme developed by CLICKNL - a consortium for the creative industry - and supported by the Dutch Ministry of Infrastructure and Water Management.

CIRCO has come up with a unique yet simple method that supports creatives and professionals within the manufacturing industry to create circular business. Entrepreneurs and industry professionals can attend a 3-day Circular Business Design Track. Designers can participate in a CIRCO 1-day Circular Design Class. The idea is to identify business opportunities and use circular design strategies to redesign participants' plans, products, services and business models.

Participants will leave the Tracks with a concrete implementation roadmap.

Main results: 
  • Since 2015, CIRCO has supported over 500 companies to create circular business and trained 400 designers to play their role as circular change agents.
  • It has provided training for 1000+ participants, reached 220 000 people, and runs 32 Tracks per year.
  • Research shows that 66% of participants have implemented their new circular plans
  • CIRCO is rapidly scaling up, expanding both nationally and internationally.