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The start-up Yoyo offers a behavioural-change programme for recycling

Type of organisation or company:

Country: 
France
City: 
Lyon

Language for original content:

Project elaborated in partnership: 
No

Scope:

Submitted by: 
Technopolis
Ongoing: 
Yes
Description: 

Yoyo is a French start-up that has developed an innovative behavioural change approach to enhance recycling in communities.

They do this by connecting participants and coaches, who distribute orange sorting bags to “sorters”. Sorters earn points by bringing the recycling bags to their coach, who records the bag they have received on a platform. The coach will also earn points after Yoyo collects the bags and takes them to a recycling facility. These points can be used to purchase rewards, such as cinema tickets, donations to charities or eco-friendly items.

The Yoyo initiative also aims to promote community connections by creating local events between coaches and sorters from different neighbourhoods.

Main activity field:

Identified challenge(s):

Main results: 

In the past two years, Yoyo has taken on over 500 coaches and 50 000 sorters. Other results include:

  • Innovative approach to improving recycling behaviour
  • Reinforcement of community connections.