How can design help the circular economy? Design is born from the need to find or adapt solutions to everyday problems.
Design is present throughout the value chain: production, location, distribution, transformation, transport, sales and user experience. Design can minimise the impact on the environment and simultaneously empower people in their habits and environmental preservation. This is done through shapes, materials, production processes, colours, legibility, concept and narratives that value what is systemic.
A design project starts by thinking about what you intend to achieve. A design collaboration (a dynamic of cause and effect) helps identify weaknesses and opportunities when it comes to adopting a circular design to each stage of the process.