Circular Fashion Advocacy
According to Ecopreneur's proposal, the recommendations for advocacy messages and actions listed in this report should be used by the EU and other key stakeholders to develop a collaborative strategy and plan up to 2030 that supports a circular fashion economy.
In addition, philanthropic funders should connect and build the advocacy capacity of non-profit organisations that support the circular economy and a circular fashion sector. This is particularly important given the strong influence of lobbyists advocating for the ‘linear’ status quo.
A key message would be to urge the EU to move first to create a circular fashion economy, because it provides a huge economic opportunity, both for Europe and for producing countries; globally, overall annual benefits are estimated by Eurochambres to amount to € 161 billion.
For the fashion industry to realise the economic, social and environmental benefits of a circular economy, immediate action and longterm commitment towards advocacy are needed.