The start-up Yoyo offers a behavioural-change programme for recycling

Yoyo
Type of organisation or company
Country
France
City
Lyon
Language for original content
Key Area
Project elaborated in partnership
No
Scope
Submitted by
Technopolis
Ongoing
Yes
Description

Yoyo is a French start-up that has developed an innovative behavioural change approach to enhance recycling in communities.

They do this by connecting participants and coaches, who distribute orange sorting bags to “sorters”. Sorters earn points by bringing the recycling bags to their coach, who records the bag they have received on a platform. The coach will also earn points after Yoyo collects the bags and takes them to a recycling facility. These points can be used to purchase rewards, such as cinema tickets, donations to charities or eco-friendly items.

The Yoyo initiative also aims to promote community connections by creating local events between coaches and sorters from different neighbourhoods.

Main activity field
Identified challenge (s)
Main results

In the past two years, Yoyo has taken on over 500 coaches and 50 000 sorters. Other results include:

  • Innovative approach to improving recycling behaviour
  • Reinforcement of community connections.