Varusteleka or how to extend product lifecycle

Varusteleka
VARUSTELEKA
Organisation or Company
Varusteleka
Type of organisation or company
Private company
Country
Finland
Language for original content
English,
Finnish
Key Area
Consumption
Sector
Retail
Scope
International,
EU
Submitted by
Technopolis Group
Ongoing
No
Description

Through its webshop, Varusteleka sells military surplus and outdoor gear in Finland. It also buys back products it has sold to customers and resells them as second-hand products.

At the time of purchase, customers get a guarantee that they can return the product, if they no longer need it, and receive a refund of 50% for returning a used product (or 20% if the product is heavily used). 

Varusteleka’s webshop is set up to make returning products easy.

Main activity field
Wholesale and retail trade; repair of motor vehicles and motorcycles
Main results

Varusteleka's approach:

  • saves valuable natural resources by extending product lifecycle,
  • reduces waste,
  • offers an easy and simple way for consumers to get rid of unnecessary items and thereby reduces the amount of idle clothes and accessories in our closets,
  • guarantees durability and re-sell value to consumers.

In 2020 Varusteleka's turnover increased by more than 24% compared to 2019, reaching over €18M.