The report provides a simple, yet rich overview of the barriers and enablers of circular economy business models as identifed by stakeholders, drawing upon a range of interviews, workshops and events, and a survey conducted with representatives of the European business sector.

Within businesses, stakeholders have identified high-level commitment accompanied by long-term perspectives, the personal drive and attitudes of staff, as well as the promise of enhanced competitiveness as key in supporting the transition towards circularity. Yet, from an internal company perspective, a number of factors were highlighted as getting in the way of the transition. Difficulties in financing new business models, taxation systems, resistance to change and the perceived lack of consumer demand are key examples of obstacles that hamper the circular transformation.

Importantly, stakeholders have provided interesting insights into possible solutions and recommendations able to overcome the challenges posed by circular economy barriers: tax incentives, the development of wealth-measurement systems other than GDP, material passports and quality standards, to name a few. Future solutions should also focus on ensuring safe areas for innovation out of tendering calls, green public procurement and increased financial support.