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Economie de la fonctionnalité/du partage

gocircularnow - a campaign for consumers

Circular Economy Campaign

#gocircularnow (GCN) is a consumer-focused campaign to advance the transition to a circular economy. It encourages a more sustainable way of living and consuming that’s realistic, affordable and simple to incorporate.

As part of this movement, GCN provides consumers with the information and means needed to ask their favourite brands to #gocircularnow, while providing clarity on the many different ways in which circularity can be of benefit to their daily lives.

GCN also promotes makers currently operating within the structures of circular production, bringing them to the attention of consumers so they can be seen as viable alternatives to non-circular brands.

Its mix of engaging content and opinion communicates in ways that take the conversation around sustainability out of its current ‘eco-bubble’, connecting with everyday realities to make conscious consumption the new normal.

C-SERVEES

C-SERVEES Platform

C-SERVEES is a network aiming at activating Circular Services in the Electric and Electronic Sector through the development, testing, validation and transfer of new circular economic business models based on systemic eco-innovative services that include:

  • eco-leasing of electrical and electronic equipment (EEE),
  • product customization,
  • improved management of waste of electrical and electronic equipment (WEEE),
  • and ICT services to support the other eco-services.

ICT tools (relying on QR codes) will be developed as the driver of the proposed eco-innovative services to take full advantage of the potential and synergies of two major revolutions of our time: the circular economy and the Industry 4.0.

C-SERVEES will contribute to transform the E&E sector into circular and 4.0, raising new opportunities for end-users (such as their involvement in design or the access to a product as a service) and for social and solidarity economy (conducted by NGOs employing people at risk of social exclusion to repair and prepare WEEE for re-use). The techno-economic, environmental and social viability of the new circular economy business models will be validated through demonstrations dealing with four target products: washing machines, toner cartridges, telecom equipment and TVs.

 

ReWeee: Reducing Waste Electrical and Electronic Equipment in Greece

Reweee project

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Greece

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The ReWeee Project aims to prevent the creation of Waste Electrical and Electronic Equipment (WEEE) and to demonstrate that WEEE can be efficiently sorted and re-used.

Functional economy: you don't need to own a Fairphone to enjoy its durability

Commown

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France

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Commown is a French cooperative that offers 'Hardware as as Service (HaaS)' for Fairphones and personal computers.

ShareWear showed 340,000 consumers fashion can be borrowed, not only bought

items from the first ShareWear collection

ShareWear, a part of the Swedish Democreativity initiative, was launched to inspire a sustainable way to be fashionable. A ready-to-share collection with Swedish fashion items allowed consumers to borrow unique clothing - but only if they shared it forward.

Renting of baby clothes: Räubersachen

raubersachen logo

Raubersachen (robbers' loot in German) applies the concept of product-as-a-service to baby clothes, providing parents with a ecological woollen alternatives by refurbishing disposed baby and toddler clothes and renting these out, thus reducing the amount of cheap, low-quality products being bought and keeping baby clothes in circulation far longer.

Clothes are moving fast in fashion retail, but a re-use and recycle scheme keeps hangers in the loop

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Other (Hong Kong)

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Braiform is a global leader in garment hanger reuse. Products are returned to reuse centres where they are sorted, repackaged and distributed back to garment-producing regions, preventing them from ending up in landfill.

Clothes rental - helping to reduce textile waste, greenhouse gas emissions and water footprint

Tale Me clothes renting

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Belgium, France

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Tale Me is the first European dressing room to rent clothing for maternity and babies/children from 0 to 6 years old.

Surplus capacity? Waste it no more: Floow introduces B2B asset sharing

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Luxembourg

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The term “sharing economy” has become a staple in our current society and making more efficient use of what we already have is becoming more important every day.

FLOOW2 provides organizations with a tool that allows them to take on a fitting new business model: sharing assets. Sharing assets is an integral part of the development towards a more circular economy, in which loops are closed and disruptive business models are the talk of the town.

Light as a service: green performance economy in Schiphol Airport

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Netherlands

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In one of its terminals, Schiphol Airport runs the project "Light as a service" whereby it pays for the light produced, while its two partners Philips and Cofely remain the owners of the lamps and fittings.

Thanks to this innovative partnership, maintenance costs are reduced and recyclability and reusability of the lighting and framing guaranteed.

Stroller sharing: busy moms and dads can enjoy easier trips to the shops with Buggybooker

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Belgium

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If car sharing could be a success, so could buggy sharing! This thought led to Frank Verheijden championing the idea, and in 2014, Buggybooker started commercially sharing children's buggies.

The functional economy in the chemical industry: 8 case studies demonstrate efficiency and sustainability

Take Back Chemicals is innovating by proposing a 'functional economy' business model in the use of chemicals. Traditional business models are based on sales per volume, whereas TBC uses "chemical leasing" and regeneration process for greater efficiency and sustainability.  

The report is based on the study of 3 cases in Belgium and 5 cases in the Netherlands with leading chemical industries.

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