EuroCommerce is the principal European organisation representing the retail and wholesale sector. It embraces national associations in 31 countries and 5.4 million companies, both leading global players such as Carrefour, Ikea, Metro and Tesco, and many small businesses.

The circular economy is an opportunity for retail and wholesale as it allows the sector to rethink business models, offer alternative products and support a more sustainable lifestyle. It is a two-way approach both responding and leading to societal change. Indeed, beyond the increasing demand by consumers and regulators to offer more sustainable alternatives, the circular economy is an opportunity to rethink the way we produce, manufacture, sell, use and discard our products