#gocircularnow (GCN) is a consumer-focused campaign to advance the transition to a circular economy. It encourages a more sustainable way of living and consuming that’s realistic, affordable and simple to incorporate.

As part of this movement, GCN provides consumers with the information and means needed to ask their favourite brands to #gocircularnow, while providing clarity on the many different ways in which circularity can be of benefit to their daily lives.

GCN also promotes makers currently operating within the structures of circular production, bringing them to the attention of consumers so they can be seen as viable alternatives to non-circular brands.

Its mix of engaging content and opinion communicates in ways that take the conversation around sustainability out of its current ‘eco-bubble’, connecting with everyday realities to make conscious consumption the new normal.