Based in Barcelona, Rezero is a non-profit organisation that, in collaboration with social and economic actors in Spain, aims to push the model of production and consumption towards zero waste, including the Jo Soc Coco (#IamCoco) conscious consumption campaign.

Rezero creates knowledge and promotes innovative ideas, regulations and projects so that companies, public administrations and people can live without toxic materials or products left unused.

Its activities target:

• Reduction of waste management costs for organic and food waste with social and environmental benefits
• Engagement of private stakeholders (i.e. individuals, grocery retail sector, restaurants) in food prevention and recovery activities
• Donation of uneaten and/or unsold food to charities or for animal feed.