The WRAP (Waste and Resource Action Plan) is a UK catalyst active in the space between citizens, government and businesses that focuses on maximising the value of waste by increasing the quantity and quality of materials collected for re-use and recycling. It does so by conducting research, brokering voluntary agreements and implementing campaigns to empower consumer action.

Research

• Barriers to Recycling at Home helped hundreds of local authorities build an evidence base and coherent strategy to get communities engaged and committed to recycling.
• Switched on to value identified £1 billion of unused electronics in UK homes, and demonstrates that extending the life of electrical products could save businesses £400 million a year.
• Reducing Food Waste by Extending Product Life motivated supermarket Tesco to source fresh produce more quickly, helping them to offer their customers products that stay fresh for longer.  
• Valuing Our Clothes provided the first comprehensive insight into the financial and environmental impact of clothing. It revealed that UK households own £30 billion worth of unused clothing.

Voluntary Commitments

• The Courtauld Commitment 2025 is an ambitious voluntary agreement that brings together a broad range of organisations to make food and drink production and consumption more sustainable. It builds on the success of the Courtauld Commitments 1, 2 and 3 in preventing waste and avoiding carbon emissions. 
• The Sustainable Clothing Action Plan (SCAP) brings together industry, government and the third sector to reduce resource use and improve the sustainability of clothing. The agreement targets every stage of the clothing journey, bringing together retailers, brands, re-use and recycling organisations, charities and NGOs, which collectively make up over 40% of UK clothing sales.
• The UK Plastics Pact aims to create a circular economy for plastics. It brings together businesses from across the entire plastics value chain with UK governments and NGOs to tackle the scourge of plastic waste.

Consumer campaigns

• Love Food Hate Waste  in partnership with major UK supermarkets. The campaign gives individuals the information they need to recognise and tackle food waste.
• Love Your Clothes offers practical advice to help people make the most of their clothes, as well as demonstrating the benefits of repairing, re-using and recycling them. 
• Recycle Now provides information and advice to help individuals recycle more. It is the national recycling campaign for England, used by over 90% of English local authorities.