Through their project All you need is food, two Italian consumers' associations - Unione nazionale consumatori (UNC) and Unione per la Difesa dei Consumatori (Udicon) - are working to raise awareness and increase waste-reducing behaviour. Specifically, they encourage reuse of food surpluses in order to enhance access to food by disadvantaged people and promote alternative uses of food which would otherwise be wasted.

Promoting education and information was one of the project's main objectives, together with equipping people with the knowledge needed to make more sustainable and responsible purchases in line with circular economy principles.

The project targeted specific groups of actors in the consumption chain and stakeholders directly interested in the subject. In particular, specific information and awareness-raising tools were created for:

• municipalities (to enforce the Gadda law against waste and promoting the redistribution of unsold food, thus extending its lifecycle)
• families and young consumers (with an anti-waste guide containing suggestions on how to reduce food waste and promote the recovery of surpluses)
• restaurateurs and shopkeepers (to promote the practice of save bags - 100% recyclable containers distributed free of charge to local restaurateurs enabling consumers to take their leftovers home).

Influencers and social media (#cucinasenza sprechi) were also involved, with a view to raising awareness of food waste issues.