The Carlsberg Group, in cooperation with innovation experts EcoXpac, packaging company BillerudKorsnäs and post-doctoral researchers from the Technical University of Denmark, have been working on "Green Fibre Bottles" – a "paper bottle" for beer. Once rolled out, this could be a groundbreaking innovation and contribute to sustainable large-scale production in the beer market.

The Group has come up with two prototype bottles made of a thin recycled PET polymer film barrier and a 100% bio-based PEF polymer film barrier. They will test both as a barrier technology, while their goal is to achieve a 100% bio-based bottle without polymers. The initiative is part of Carlsberg’s work to halt its carbon emissions and cut its full-value-chain carbon footprint by 30% by 2030.

The Carlsberg Group, The Coca-Cola Company, The Absolut Company and L’Oréal have joined a paper bottle community launched by Paboco®. Leading global companies and experts have come together in this community with the vision of advancing sustainable packaging and offering high-quality products with a reduced environmental impact.