Everything is transformed - a new look at waste is an educational campaign. It aims to involve students from secondary and primary schools in Italy to promote a more circular approach to waste management.

Waste is not always meant to be thrown away and destroyed. It can be sorted and transformed into something else - a different material, object or energy. This is the main message of the book delivered for free to more than 1,000 classes throughout Italy, to raise awareness among school-age students that waste can be a powerful resource within a circular economy framework. 

 
 

The campaign was paired with the creativity competition Make a Difference. Students were asked to create an effective slogan to promote waste recycling and then present it in a visually appealing way, preferably using waste materials to highlight the core message louder. The winners of last year's competition created an artwork with only recycled materials and the message "saving waste is finding a treasure".