La Tête dans les Nuages is an enterprise which gives a second chance to hot air balloons, advertising posters, tarpaulines, and polystyrene packaging. At the end of their life cycle, these products would normally end up in landfills or incinerators. Instead, they are upcycled into bean bags.

This initiative is based on the following considerations:

• only 30 % of polystyrene packaging coming from large distribution is recycled,
• hot air balloons have a very limited life cycle. However resistant and air tight they may be, after 650 hours in the air or 13,000 kms in 8 years of life, they are dismantled,
• advertising posters and tarpaulines used for sports and cultural events, once the campaign or event is over, are discarded, but their technical characteristics would allow them to last for years and years,
• bean bags currently available on the market come from far away countries where working conditions might not be fair and the environment is not always safeguarded.

La Tête dans les Nuages produces with the following values in mind:

• resource efficiency
• upcycling
• social inclusion
• made in France, use of local enterprises and know-how
• limited series production.