Sfridoo.com is a B2B publishing platform for purchasing and selling scrap materials developed to include sharing economy principles in making the circular economy a reality. It is a reference point for small and medium-sized enterprises (SMEs) and large companies that are interested in recovering the intrinsic value of their production scrap. Sfridoo also offers business consulting services aimed at reducing scrap, converting scrap into value, reducing the amount of waste produced and suggesting alternative service delivery systems, in line with the principles of the circular economy. Sfridoo supports companies in converting their production scrap into by-products, creating new raw materials with the aim of triggering virtuous systems of material recovery and reducing waste production.