Many consumers purchase appliances (for household activities, gardening, construction, leisure time, etc.) that they only use a few times a year. To prevent such purchases, a Belgian cooperative enables its customers to rent these through a catalogue instead.

Active in Brussels and Walloon Brabant, Usitoo believes it is much smarter to recycle, repair, and donate than purchase individually. Its business model is to return to an economy of functionality by prioritizing use over possession and therefore adopting a more sustainable and environmentally friendly consumption model.

The Usitoo community is made up of 3 overlapping categories: 

• cooperators, who finance the project and together ensure the smooth running and good management of the resources
• the members, called Usiteurs, who make use of the service by choosing to borrow rather than to buy
• the Usitoo team, which ensures the sustainability of the service and the development of the community from a logistical, IT and strategic point of view.