Wanted: Circular solutions for nature!

Biodiversity loss has far-reaching impacts on our economy, health and well-being, hence the need to stop it. Companies play an important role in safeguarding biodiversity and many pioneering firms have already started taking the necessary steps. Investors, financiers and customers are also increasingly interested in solutions that mitigate biodiversity loss.

According to a Sitra report published in 2021, the circular economy plays an essential role in halting biodiversity loss. However, so far, there are only a few tangible examples of how to safeguard biodiversity through circular business.

Therefore, Sitra is launching a search to find Europe’s leading circular economy solutions for nature. Its purpose is to compile a list of practical examples of how biodiversity loss can be tackled using companies’ circular solutions, while at the same time generating successful business.

“Halting biodiversity loss is often only seen in terms of protection, restoration or compensation for the harm caused to nature. With this new list of companies, we want to show that business operations and tackling biodiversity loss can be combined,” says Jyrki Katainen, President of Sitra.

The application for inclusion in the list of circular solutions for nature is open now. The list will be published at the World Circular Economy Forum (WCEF) in 2024.

Submit your proposal using the online application form by 30 September 2023.

The companies included in the list will:

  • be given the opportunity to tell their own story to international audiences at the WCEF in 2024;
  • be among the first to be given an opportunity to demonstrate how circular solutions can be used to generate business, solve customers’ problems and, at the same time, mitigate biodiversity loss;
  • learn to recognise and communicate how their own circular solutions enhance biodiversity.