This open access book offers students and entrepreneurs a structured approach based on the Business Model Template (BMT).

It consists of three stages and ten building blocks to facilitate the development of a business model. Users, whether students or practitioners, can choose from one of the three business model archetypes, namely the platform, community or circular business models. Each archetype offers a dedicated logic for value creation. The book can be used to develop a business model from scratch (turning an idea into a working prototype) or to transform an existing business model into one of the three archetypes.

Throughout the book, extra sources, links to relevant online video clips, assignments and literature are offered to facilitate the development process. This book will be of interest to students studying the development of business models, sustainable management, innovation and value creation. It will also be of interest to executives and professionals such as consultants and social entrepreneurs seeking further education.

This book is open access, which means that you have free and unlimited access. The book is supported by a Massive Open Online Course (MOOC) by the authors Jan Jonker and Niels Faber, available free of charge from 1 September 2021. It contains a variety of teaching resources, with case studies, glossary and five alternative routes to use the template. It reconceptualises the notion of value creation to incorporate the demands of sustainability, circularity and social inclusivity.