SMEunited represents crafts and SMEs in Europe, with around 65 member organisations from over 30 European countries. It is a recognised cross-sectoral European social partner and speaks on behalf of the 26.1 million SMEs in Europe which employ more than 89 million people. SMEunited's work promotes the integration of circular principles into SME business models. It advocates for enabling policies and frameworks at all levels. It translates complex EU frameworks into actionable guidance for SMEs and provides decision makers with reality checks on boosters and blockers for SMEs' circular business models.

Andreas Brieger is Director for Climate, Energy and Environment Policy at SMEunited, representing European SMEs in the green transition. With extensive experience in EU and national public affairs, he previously worked for German and European social partners on climate, energy and economic policy. He is a member of the European Commission’s Ecodesign Forum and the Expert Group on Circular Economy / Sustainable Production and Consumption. A strong advocate for a fair and effective green transition, Andreas is passionate about making circularity a success story for people, SMEs and the planet.