The relationship between innovating business model and the circular economy is complex and rapidly evolving. So, how can we turn the focus on the circular economy into a driver for global sustainability?
The report titled "Incremental Circular Economy as a Serious Sustainability Problem" aims to understand the relationship between business model innovation and the circular economy.
It also seeks to guide companies, intrapreneurs in companies, and organisations working towards a circular economy. And, finally, it aims to provide a structure to understand very different approaches and their outcomes.