Currently 2 million tonnes of recyclates made from post-consumer polyolefin waste are placed on the European market in new products.

PCEP pledges to:
- Increase the use of recycled post-consumer polyolefin waste in new products to 3 million tonnes per annum by 2025; an increase of 1 million tonnes.

Providing that:
- All post-consumer polyolefin waste will be collected along with other dry recyclable materials and sorted to standards which PCEP will help to establish;
- experts across the value chain will design “recycle ready” products and packaging according to standards PCEP will promote and incorporate recycled polyolefin in formulations, and;
- product specifiers (e.g. brand owner procurement departments) make the increase of recycled polyolefin content in the product mix a strategic objective thereby driving acceptance of the material.