Metal packaging in a true circular economy
In order to move towards a true resource efficient recycling society, it is key that we make a clear distinction between recycling which leads to inevitable degradation of the material and recycling which keeps the material in the loop without losing its intrinsic characteristics. When a metal product reaches the end of its useful life, the material is never lost. Through multiple recycling, its value is retained forever, making it available today and for future generations. This makes metal packaging a perfect example of the circular economy at work.