The EU Ecolabel as a tool boosting circular economy & competitiveness

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How can companies strengthen their market position and accelerate the circular transition?

Join us for a dynamic EU Circular Talk exploring how the EU Ecolabel acts as a ready-to-use tool helping businesses deliver circularity, meet rising legislative expectations, and gain a competitive edge across EU markets.

Through concrete business cases, policy insights and an interactive round table, this 90-minute session will show how the EU Ecolabel supports companies - including SMEs - in sustainable product design, legal compliance, increased brand trust and access to public procurement opportunities.

Hear directly from EU Ecolabel License Holders across sectors such as flooring, paper and retail, and discover the real business benefits behind their circular innovations.

The event is organised by the European Commission - EU Ecolabel, in conjunction with the European Circular Economy Stakeholder Platform. 

Takeaways you can expect: 

  • What circularity means in practice for companies who invest in the EU Ecolabel
  • Concrete steps your organisation can take towards a more circular approach
  • Proven EU Ecolabel business value: cost savings, risk reduction, new markets access etc.
  • How the EU Ecolabel aligns with current legislation  

Agenda

  • Welcome by the moderator, Arthur Ten Wolde (Executive director and circular economy expert at Ecopreneur.eu)
  • Introduction to the platform, tbc
  • Framing the challenge, Malgorzata Golebiewska (Team Leader EU Ecolabel, European Commission)
  • Business cases
    • Melanie Kenway (RESH Director - Global Environmental Processes at Essity (SE))
    • tbc
  • National insight, Ineke Vlot (Competent Body NL representative)
  • Interactive round table
  • Q&A
  • Closing

Join us and be part of Europe’s circular transformation!