The Cradle to Cradle Products Innovation Institute powers the shift to a circular economy by setting the global standard for materials, products and systems that have positive impact on people and the planet. Their standard is used globally by future-focused designers, brands, retailers and manufacturers to make safe, circular, and equitable materials and products that are made for tomorrow.

They are organising a webinar looking at the role of verified data in promoting circularity. Product information shapes how products are selected, compared and specified. Across new EU policy frameworks and digital systems, expectations are changing. Claims need to be substantiated, information needs to be structured, and products need to be comparable, from procurement to AI-driven recommendations. This webinar will explore how verified product data is shaping design decisions, market access and product selection in a more regulated and increasingly digital economy.

This interactive webinar combines inspiration, practical insights and peer exchange, with a strong focus on the role of verified data in today’s market and regulatory context. 

It is designed for anyone interested in using data to tell their brand's story in this new era: C2C Certified® community members, and all other interested stakeholders including (C-level) leaders and practitioners in product design, sustainability, innovation, data and digital transformation. It is especially relevant for companies navigating transparency requirements, digital product reporting and data‑driven decision making. 

This event will take place in English at 16:00 to 17:00 CEST on 28 May. Programme and registration.