Up2Circ – Boosting the uptake of circular business model, product and process innovation, is funded under the Horizon Europe programme. It aims to accelerate and scale up the circular transition of European SMEs and will develop and implement attractive and efficient measures tailored to the specific needs of each company.

This webinar will explore how Product-as-a-Service (PaaS) business models can accelerate the transition toward a circular economy by shifting value creation from product sales to long-term service provision. 

Through case examples, participants will examine how PaaS models enable companies to retain ownership of products, optimise resource use, and design for durability, repairability and end-of-life recovery.

This event will take place on Teams at 09:30 – 11:00 CEST on 15 September. Register here.