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Product as a Service

The Ellen MacArthur Foundation, or how to accelerate the transition to a circular economy

Ellen McArthur Foundation

The Ellen MacArthur Foundation develops and promotes the idea of a circular economy. It works with, and inspires, business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.

Its vision is a new economic system that delivers better outcomes for people and the environment. Business models, products, and materials are designed to increase use and reuse, replicating the balance of the natural world, where nothing becomes waste and everything has value.

A circular economy, increasingly built on renewable energy and materials, is distributed, diverse, and inclusive. The Foundation’s work focuses on six interlinking areas:

  1. Learning
  2. Business
  3. Institutions, Governments and Cities
  4. Insight and Analysis
  5. Systemic Initiatives
  6. Communications.
02 Dec 2020

The #EUCircularTalks are a new concept for exchange. It aims to encourage stakeholders to interact and discuss the circular economy topics on the Platform. This workshop aims to discuss the opportunities of circular economy and its possible blindspots, and to explore how best to promote the proliferation of business models in the EU that are both circular and fair.

The leading "packaging-as-a-service" from reCIRCLE for takeaway food and drinks

Recircle

reCIRCLE is the market-leading industrial solution for reusable packaging for takeaway catering. The "lunchbox as a service" concept saves millions of disposable containers every day.

Concular - Digital platform enabling circular construction

Concular logo

Concular disrupts the construction industry by developing a circular process for material flow. The system is based on an AI-driven platform that matches buyers’ demand for construction material with suppliers’ circular materials.

Isabelle Maurizi

Isabelle Maurizi

Type of organisation or company:

Country: 
Belgium
About this contact: 

EuroCommerce is the principal European organisation representing the retail and wholesale sector. It embraces national associations in 31 countries and 5.4 million companies, both leading global players such as Carrefour, Ikea, Metro and Tesco, and many small businesses. Retail and wholesale provide a link between producers and 500 million European consumers over a billion times a day. It generates 1 in 7 jobs, providing a varied career for 29 million Europeans, many of them young people. It also supports millions of further jobs throughout the supply chain, from small local suppliers to international businesses. EuroCommerce is the recognised European social partner for the retail and wholesale sector.

Isabelle Maurizi is head of Sustainability and Environment at EuroCommerce. She focuses on promoting retailers' and wholesalers' circular economy initiatives such as deploying more sustainable products, ensuring the right waste management infrastructure and empowering consumers.

C-SERVEES: Circular economy brings new business models to electrical and electronic sector

C-SERVEES

AIMPLAS, the Plastics Technology Centre, is coordinating a project called C-SERVEES to develop more circular products like washing machines, laser printers and toner cartridges, TV sets and telecom equipment.

EURATEX: Prospering in the Circular Economy

Textiles, circular textiles, fashion, circular economy, sustainbale fashion

In 2019 the European Commission set out a policy guideline to address global environmental challenges and circularity. EURATEX and its members welcome the ambition of the EU Institutions to change the old way and commit to engage with all relevant parties to deliver and implement a new Textile Strategy to boost the circular economy and be fit for the present and future generations.

This strategy by EURATEX is a starting point, with insights into solutions based on a 14-month consultation with members, involving over 100 companies and key stakeholders, focused on applied circular practices and future opportunities. It prioritises removing barriers to a large-scale uptake of circular economy in textiles, sets out 12 key points and puts forward 38 proposals.

MagicPallet: the world's first online collaborative solution dedicated to the exchange of reusable pallets

MagicPallet

Type of organisation or company:

Country: 
France

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MagicPallet is the first collaborative platform dedicated to the exchange of pallets in Europe. This platform allows anyone to trade, buy and sell their Europe pallets in the right place at the right time. Pallets are flat platform structures used to support goods in a stable manner during transport. They create efficiencies when it comes to handling and storing goods. 

Usitoo: a functional economy catalogue that lengthens the use-time of products

USITOO

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Country: 
Belgium

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To prevent consumers from buying items they use only a few times a year, Usitoo enables customers to rent these instead. The cooperative has a catalogue of hundreds of items that its customers can rent with credit, thus making the possession span of these items much longer.

CupClub is rolling out a daily reusable packaging service for drinks across London offices

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Country: 
United Kingdom

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CupClub is a tailored end-to-end returnable packaging service for drinks, helping to eliminate single-use plastic packaging for a more sustainable future. It replaces the need to purchase single-use packaging by providing smart, re-usable packaging as a service to retailers, brands and businesses - all while contributing 50% fewer CO2 emissions as compared to disposable cup usage.

'Own Less Live More' - just borrow from the 'fashion library'

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Country: 
Netherlands

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Lena is the first fashion library of the Netherlands, where you can borrow clothing with a subscription, or buy through the try-before-you-buy principle. An endless wardrobe with the benefits of a fast changing wardrobe, placed in a sustainable context.

C-SERVEES: Activating Circular Services in the Electric and Electronic Sector

Overview of C-SERVEES project

Type of organisation or company:

Country: 
EU

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C-SERVEES is a European project that aims to boost a resource-efficient circular economy in the electrical and electronic (E&E) sector through the development, testing, validation and transfer of new circular economic business models based on systemic eco-innovative services.

ShareWear showed 340,000 consumers fashion can be borrowed, not only bought

items from the first ShareWear collection

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Country: 
Sweden

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ShareWear, a part of the Swedish Democreativity initiative, was launched to inspire a sustainable way to be fashionable. A ready-to-share collection with Swedish fashion items allowed consumers to borrow unique clothing - but only if they shared it forward.

Renting of baby clothes: Räubersachen

raubersachen logo

Type of organisation or company:

Country: 
Germany

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Raubersachen (robbers' loot in German) applies the concept of product-as-a-service to baby clothes, providing parents with a ecological woollen alternatives by refurbishing disposed baby and toddler clothes and renting these out, thus reducing the amount of cheap, low-quality products being bought and keeping baby clothes in circulation far longer.

Clothes are moving fast in fashion retail, but a re-use and recycle scheme keeps hangers in the loop

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Country: 
Other (Hong Kong)

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Braiform is a global leader in garment hanger reuse. Products are returned to reuse centres where they are sorted, repackaged and distributed back to garment-producing regions, preventing them from ending up in landfill.

Clothes rental - helping to reduce textile waste, greenhouse gas emissions and water footprint

Tale Me clothes renting

Type of organisation or company:

Country: 
Belgium, France

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Tale Me is the first European dressing room to rent clothing for maternity and babies/children from 0 to 6 years old.

Surplus capacity? Waste it no more: FLOOW2 facilitates B2B Asset Sharing

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Netherlands

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FLOOW2 is the sharing marketplace solution for every business, organization and network.

FLOOW2 works locally and internationally, to identify needs and opportunities of asset sharing for businesses. Sharing assets may be a new concept, but it is an integral part of the development towards a more circular economy in which collaboration is key!

Light as a service: green performance economy in Schiphol Airport

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Netherlands

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In one of its terminals, Schiphol Airport runs the project "Light as a service" whereby it pays for the light produced, while its two partners Philips and Cofely remain the owners of the lamps and fittings.

Thanks to this innovative partnership, maintenance costs are reduced and recyclability and reusability of the lighting and framing guaranteed.

Stroller sharing: busy moms and dads can enjoy easier trips to the shops with Buggybooker

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Country: 
Belgium

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If car sharing could be a success, so could buggy sharing! This thought led to Frank Verheijden championing the idea, and in 2014, Buggybooker started commercially sharing children's buggies.

The functional economy in the chemical industry: 8 case studies demonstrate efficiency and sustainability

Type of organisation or company:

Country: 
Netherlands

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Take Back Chemicals is innovating by proposing a 'functional economy' business model in the use of chemicals. Traditional business models are based on sales per volume, whereas TBC uses "chemical leasing" and regeneration process for greater efficiency and sustainability.  

The report is based on the study of 3 cases in Belgium and 5 cases in the Netherlands with leading chemical industries.