Thanks to its textile recycling techniques, Prato is considered one of the most advanced and innovative industrial cities in Italy.

Customers from the MUD brand can lease or buy their jeans, benefit from a free repair service, and return the worn out items to have them recycled into new denim products - so that the iconic piece of clothing remains in use for the longuest time. This brand philosophy saves 78% water and 61% CO2-eq per jeans compared to industry standards.

Rediscover Fashion is a social enterprise that produces 100 % redesigned and repurposed clothing, accessories, and home ware ranges from unwanted textiles, preventing the materials from being sent to landfill.

La Tête dans les Nuages gives a second chance to hot air balloons, advertising posters and polystyrene packaging, which would otherwise go to waste, by upcycling them into bean bags.

Reverse Resources is an Estonian company that offers an online “circular” solution that tracks and traces waste flows by connecting manufacturers, waste handlers, recyclers/spinners and brands on one platform by offering 360 degree transparency, data accuracy and real-time transactions on waste flows.

adidas, one of Europe's premier sportswear manufacturers, is increasing the use of sustainable materials in its product range. From 2024 onwards, only recycled polyester will be used in every product and on every application where a solution exists.

In 2019, Stella McCartney partnered up with adidas to solve the problem of product waste with the introduction of two new apparel innovations.

Estonian leather goods maker Stella Soomlais has come up with an innovative bag design that enables old or damaged leather bags to be turned into new leather goods, with little leftover material.

Estonian company Gelatex Technologies has designed a new textile made of gelatine - a substance derived from livestock industry waste. Compared to other materials, this innovative textile is the closest thing to leather. The product is easily scalable, quick to produce and environmentally-friendly.

Globe Hope, a Finnish textiles and cosmetics SME, has been creating bags and accessories from recycled and leftover materials since 2003.

The textile industry is the second most polluting industry in the world. The Next Closet’s mission is change this and inspire people to invest in quality and reuse what they already have, so second hand can become the number one choice.

RePack is the easiest way to implement circular economy in eCommerce. Using reusable and returnable RePack packaging service means sustainability in every package.

The reusable RePack bags are and made of durable and recycled materials and come in three adjustable sizes. They replace single-use packaging as the customer chooses RePack as the mean of package for delivery from the webstore. Once empty, the RePacks are designed to fold into letter size and can be returned to a postbox, free of charge, anywhere in the world. A voucher is sent to thank the customer for the return. This is the circular economy in action.

Wolkat is an international group of seven innovative textile recycling companies. It was founded as a family business in 1948.

Today Wolkat is offering a complete circular solution for textiles. Collected textile is transformed in-house to new products for fashion, car or furniture industry. Sorting, recycling, spinning and weaving is all done in-house. All collected textile is transformed into a final product with hardly any water or any dye, leaving only 4-5 % waste from all textiles. The rest is new raw material.