This guide aims to give communication and marketing professionals, CSR managers and business leaders the keys to communicate - accurately, transparently and meaningfully - on the circular economy. It sets out clear principles on what communication should achieve and how to achieve it.
Circul'R believes that it is vital to unite regulation, innovation and cooperation if circularity is to drive competitiveness and sovereignty. It feels that it is a mistake to prioritise recycling over circular business models, such as repair and reuse.
It therefore recommends:
supporting circular business models by making them more competitive and boosting market access and financing,
setting an EU target for reducing the material footprint, involving reducing consumption and coming up with more reliable and comprehensive indicators,
changing the tax environment, including incentives for circular solutions and disincentives for linear ones, establishing European standards on repairability and binding circular targets and models of circular-oriented public procurement.
Denuo is the Belgian federation of recycling and waste management businesses. It aims to help shape the future of used materials and build a sustainable and circular economy.
It represents over 250 companies active in the collection, sorting, processing and recycling of used materials, land and wastewater and is aiming to increase this number. These companies are pivotal in ensuring that materials are reused and not lost.
Denuo also provides expertise to help other companies become more circular.
IMERO's e-label.eu platform transforms traditional product labelling into a sustainable digital alternative, significantly reducing resource use, waste and environmental impact. Through comprehensive digital product information, it enhances transparency, supports informed consumer decisions and promotes efficient recycling practices.
INEC, a leading think tank on issues related to the preservation of natural resources, has published its European Resource Programme.
It defines ways to preserve natural resources, focusing on six resources that will be crucial for energy, the economy and the environment: water, wood, li-ion batteries, permanent magnets, copper and building materials.
The Circular Economy package has merely resulted in measures targeting consumers rather than authorities. Positive initiatives such as the digital product passport aside, this vision of the circular economy is not sufficiently integrated into decarbonisation goals. INEC's realistic measures, the result of broad debate between stakeholders, aim to transform the economy and make it genuinely circular.
French regulations on the circular economy in the construction sector have evolved significantly in recent years. INEC and Altes Avocats have produced an accessible guide to help stakeholders apply those regulations and share best practices.
Renewaball introduced the world’s first fully circular tennis and padel balls, designed with recycled materials sourced from used balls collected across European clubs.
This project embodies eco-friendly design by reusing rubber from old balls and using biodegradable wool felt to replace conventional polyester and nylon, which reduces microplastic pollution.
The report presents the progress the Commission has made in implementing the 2022 strategy for the outermost regions. It shows that the Commission has delivered on its commitment to reflect the outermost regions’ characteristics in legislative proposals, policy initiatives and programmes.
The outermost regions have high potential to develop circular economy solutions. Cohesion policy supports circular economy development there. Both the ERDF and Interreg support waste management and recycling, for instance in Réunion with EUR 18 million of ERDF funding dedicated to the circular economy. Outermost regions also benefit from support under the LIFE programme. Several of these regions have designed circular strategies, such as the Circular Economy Conference of the Azores.
The SCALE-UP project helps regional multi-actor partnerships identify and scale-up innovative, sustainable bio-based value chains that build on regional resources.
It aims to adapt, implement and evaluate tools to help regional actors overcome bottlenecks towards fully exploiting circular bioeconomy potential. In this way, it will promote regional, rural, local/urban and consumer-based transitions towards a sustainable, regenerative, inclusive and just circular economy and bioeconomy across all regions of Europe.
As governments and industries around the globe move towards a circular economy, it’s key to align ambitions and create a common direction of travel.
This paper sets out five universal circular economy policy goals around which governments and businesses can align to achieve their common objectives. Applicable across sectors and local contexts, these policy goals can – working in conjunction – help governments build healthier economic recoveries and lower the cost of transition for business.
