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APPLiA - Home Appliance Europe, Circular Appliances: an online platform

APPLiA

The Circular Appliances website, an initiative powered by APPLiA - Home Appliance Europe representing home appliance manufacturers from across Europe, is an online platform which takes readers through each phase of the home appliances’ lifecycle, from design to end-of-use, aimed at displaying the achievements of the sector and fostering a more sustainable culture among European citizens.

Thanks to an immersive and interactive format, the Circular Appliances website offers the public a comprehensive experience to discover each phase of the product’s lifecycle and how the home appliance industry drives the circular transition. This is all based on what APPLiA calls a “circular culture”, which means bringing all societal actors together to achieve more ambitious circularity objectives.