Arteinborsa: upcycling old banners into fashion accessories, with a hint of history and culture
For years, the voluntary association La coperta di Linus [Linus' blanket] has been making blankets, bags and many other objects using a wide variety of raw materials. The purpose is to sell them and raise funds for the Pediatric Emergency Room and the new Pediatric Oncological Centre in Parma Hospital. For example, this year the association has financed 100% of the cost of a pediatric respirator for the children's hospital in Parma.
Parma Municipality, the Confederazione Nazionale dell’Artigianato e della Piccola e Media Impresa (National Confederation of Crafts and SMEs) and La coperta di Linus have launched a project called Arteinborsa (Art-in-a-Bag). This project uses old banners from local museums' exhibitions to create bags and accessories, a great example of upcycling. The collection will be available in the local museum shops.
- A line of accessories and bags made from the poster material of past art exhibitions held in Parma museums.
- The accessories and bags will be sold in museum shops.
- Old banners have been recycled rather than being thrown away.