The EU Ecolabel is a strong driver of the circular economy: it supports products and services that have a lower environmental impact and are energy efficient, durable and repairable. 

It's good for sellers and buyers. It helps businesses boost their environmental performance, drive innovation and stay competitive. On the other side of the coin, it helps consumers cut through straight-up greenwashing and exaggerated claims and really know what it is they're buying. 

New figures for March 2026 confirm that the EU Ecolabel is playing an increasingly central role in Europe’s green transition. With continued growth across product groups and countries, the scheme is helping to anchor sustainability more firmly within everyday market choices. This upward trend reflects sustained interest from businesses, retailers and consumers in environmentally responsible products and confirms the market’s trust in the EU Ecolabel. 

116 692 products have now been awarded the EU Ecolabel, backed by 3 541 licences, with 97% rooted in the European Economic Area (EEA).

Tourist accommodation accounts for 27% of all licences, followed by hard surface cleaning products (13%), tissue paper/tissue products (8%) and indoor cleaning services (8%). Paints and varnishes accounts for 33% of all products, followed by tissue paper/tissue products (18%), textiles (10%), and furniture (9%). These figures underline the importance of both service-based and high-volume consumer good categories in driving the overall growth of the scheme.