This event will take place online on 12 January at 14:00-15:00 CET, hosted by MEPs Sirpa Pietikäinen and Alice Kuhnke.

The EU Sustainable Products Initiative, to be published in early 2022 as part of the implementation of the EU's Circular Economy Action Plan, will transform the operating space for European companies and products.

The initiative is expected to be structured around circular economy business models and producer ownership. The policy will support a circular transition by prioritising products with a long lifetime and a high usage rate throughout their life cycle and which, at end-of-life, can be reused or recycled.

The European Environment Agency has published a framework enabling circular business models in Europe and the Finnish Innovation Fund Sitra has compiled several studies on and tools for accelerating businesses' transition to a circular economy.

The event will tackle the following questions:

• How is the Sustainable Products Initiative (SPI) linked to advancing circular economy business models and producer ownership?
• Why is the SPI relevant for a wide range of companies operating in the EU in terms of the circular economy and green transition?
• How are companies implementing circular economy business models right now, and what is needed to scale up innovation and circular business models?

Join MEPs Pietikäinen and Kuhnke, the European Environment Agency and the Finnish Innovation Fund Sitra to discuss how to scale up and mainstream circular business models, in line with a sustainable product policy. We will also present some of the most interesting companies contributing to a circular economy.

You can register here.