The concept of circular economy is gaining traction. This has led to various policy actions throughout the life cycle of a product ranging from measures on eco-design to recycling targets. Despite the progressive incorporation of the circular economy in industrial and innovation policies, the EU and Member States policies have a strong focus on increasing recycling rates, reducing landfilling and creating markets for secondary raw materials. On their own these measures are insufficient to result in a paradigm shift in resource use and current targets inadequate to provide a clear direction of travel.

Within the framework of THINK 2030, an IEEP project to support a science-based agenda for European environmental policy beyond 2020, the authors set out what policy actions the EU and Member States can and should take in the coming decade to achieve a circular shift in Europe.