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A Nordic study on the potential of ecolabels for the sharing economy

Ecolabel potentials of Sharing Economy Services in the Nordics

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Type:

Author: 
Mathias Vang Vestergaard, Jesper Minor and Dilek Turan, Minor Change Group
Publication Date: 
February, 2020
Country: 
Other (Denmark, Finland, Iceland, Norway, Sweden, the Faroe Islands, Greenland and Åland)

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The Nordic working group on Circular Economy and Nordic Swan Ecolabel have investigated the potential for developing ecolabels for the growing sharing economy. Their findings are set out in a Study into the Potential Framework for Ecolabelling of Sharing Based Services in a Circular Economy Perspective.

The study examines sharing economy sectors and gives some recommendations:

  • a screening model has been developed which indicates which market/business models ecolabels should focus on in future;
  • ecolabels should adopt a medium broad definition of the sharing economy, divided into its three main groups: gig, peer-to-peer and access economy;
  • ecolabels should focus on the transport sector and the entertainment business.