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Report: Greenwashing in the Fashion Industry

Licence to Greenwash


Changing Markets Foundation
Publication Date: 
March, 2022

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The fashion sector is awash with certification schemes, sustainability labels and multi-stakeholder initiatives all seeking to steer the industry onto a greener course. Such schemes serve a dual purpose for the brands. As the fashion industry is one of the least regulated sectors in the world, they partially exist as a genuine attempt to move towards sustainability but they also enable ‘greenwashing’.

This report has sought to assess whether certification schemes, labels and multi-stakeholder initiatives are fit for purpose and what role they play in addressing the damage done by the fashion industry. The findings show that the majority of schemes offer a false promise of certification for textiles and a highly sophisticated form of greenwashing.