Circul'R and Loop have recently launched the reuse coalition for household, beauty and hygiene products in supermarkets. The coalition aims to facilitate the integration of reusable household, beauty and hygiene product packaging in supermarkets from 2025. They already have an active network of more than 300 partner stores, including big brands such as Carrefour and Monoprix.

Brands interested in joining the coalition will be supported throughout their reuse strategy:

• Identifying a sustainable economic and environmental model
• Validating technical feasibility
• Experimenting on the ground with distributors
• Speeding up product listing and scaling.

Circul'R and Loop are organising a webinar to present the reuse coalition at 11:00-12:00 CEST on 29 April via Zoom. The event will be in French and is intended for household, beauty and hygiene product brands.

Registration.