Summary of the pledge
The subject of our pledge is the recycled content of our “K-Classic” own-brand beverage bottles, which are produced at the Mitteldeutsche Erfrischungsgetränke GmbH & Co. KG (MEG) production facility for the distribution in our stores.
In 2017, 5,114 tons PET were used for the production of those bottles. Approx. 25 percent of these were made using recycled material. Kaufland commits to keep the percentage of recycled plastics in its own-brand beverage packaging stable by 2025 and to increase the recycled material as soon as possible.