ecoCEO is an interactive and engaging educational game for the classroom.

It increases awareness and transfers knowledge about circular economy strategies and circular business models in a hands-on and fun way. The game is web-based and does not require any prior installation. It is free to use.

During the game, players run a company producing electronic goods, such as microchips, smartphones and e-bikes. They need to make decisions on which resource management, production processes and revenue models to apply. By combining different investments, they can improve the performance and profitability of their company. However, unforeseen events can complicate their plans!

The game demonstrates the impact of linear and circular business strategies on the performance of a company and its resilience against external events such as policy measures, market disruptions and availability of resources. It teaches students about the relevance and opportunities of circular strategies such as recycling, take-back systems, reuse and repair activities and product-service systems.

Teachers can easily create and manage different game sessions in their (free) accounts. Students simply enter the correct web address and game session code to start playing.

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