NEB Academy | Fashion Shift is designed to support consortia in developing and scaling circular, regenerative and responsible fashion business models grounded in the New European Bauhaus values of sustainability, inclusion and beauty.

Fashion Shift aims to bridge the gap between creative vision and market reality, strengthen European fashion ecosystems, and support alternative models beyond fast fashion through shared responsibility, multi-actor engagement and market deployment. 

EIT Culture & Creativity has launched an open call through the NEB Academy for projects to develop or scale market-oriented solutions that can generate measurable impact and demonstrate how New European Bauhaus values are translated into practice. 

They are looking for existing businesses, pilots, initiatives or proven concepts that are ready to be developed, deployed or scaled through meaningful collaboration. 

Five projects will be selected, with up to 100% of total eligible project costs reimbursed (up to EUR 500 000 per project). Selected teams will receive dedicated support from EIT Culture & Creativity's Regional Hubs to navigate policy contexts, build stakeholder relationships and anchor their work regionally. They will also join regular peer exchange spaces - digital and in-person - to learn across borders and build collective resilience. The goal is a more sovereign European fashion ecosystem, built on shared practices.

This call is open to legal entities registered in countries eligible under Horizon Europe at the closure time of the call.

See the recording of the webinar.

Find all about the call here. Apply by 31 August.